Skip to content

Voice of customer

Voice-of-customer analytics from the voice itself

Most voice-of-customer programs stop at survey text. Run the actual recordings through the Speech API and you get voice of customer sentiment analysis from the audio — emotion and speaking style scored per sentence — turning support calls, voicemails, and interviews into structured voice-of-customer analytics you can trend, segment, and route.

One file / one result

Recorded feedback, scored for emotion and tone

Honestly, I was ready to cancel — but the way your team handled it completely turned me around.

relieved 0.74sincere 0.63hopeful 0.41
Unified analysis request
curl https://speech-api.oruk.ai/v1/audio/analysis \
  -H "Authorization: Bearer $ORUK_API_KEY" \
  -H "X-Request-ID: $(uuidgen)" \
  -F "model=oruk-resonance" \
  -F "file=@recording.wav"

Workflow

01

Collect the recordings

Support calls, voicemails, user interviews, and post-call surveys — any prerecorded English audio you already keep.

02

Score emotion and style

Each file returns a transcript plus per-sentence emotion and speaking-style labels, so tone is measured from the voice, not inferred from text.

03

Trend and route

Aggregate the labels into voice-of-customer analytics — trend sentiment over time, segment by cohort, and route the moments that need a human.

Useful applications

  • Voice of customer sentiment analysis from support calls and voicemails
  • Voice-of-customer analytics: trend emotion over time and by segment
  • Surface at-risk or delighted customers from how they sound
  • Attach acoustic tone to interview and survey transcripts

Deployment safeguards

  • Treat emotion labels as acoustic measurements, not statements of intent
  • Validate on the audio conditions, languages, and accents in your program
  • Keep multiple labels and uncertainty rather than one definitive state
  • Disclose recording and analysis according to applicable consent rules
Responsible-use guidance