Primary
Color Signal tile. Black wordmark.
oruk / identity
Brand assets
Logos, color, typography, and social artwork.
Signal tile + wordmarkSeptember 2026
01
Logos
SVG for sharpness at any size. PNG for everyday use. All lettering is outlined.
Reversed
Color Signal tile. White wordmark.
One color · black
For single-ink and monochrome use.
One color · white
For dark, single-ink applications.
Signal tile
Black tile
White tile
Ivory avatar
Ink avatar
Lockups: transparent PNG, 1,600 px wide. Tiles: transparent PNG, 1,024 px. Avatars: 800 × 800 px, with a solid background.
03
Color
Warm ivory, quiet neutrals, and the six-color spectrum.
Signal tile
Waveforms & interface accents
One continuous spectrum
Website highlights reveal their position in one fixed, page-wide color field. The bright spectrum is for artwork; text and controls use darker versions for contrast.
Gradient styles04
Typography
Geist leads. A consistent type family for the logo, headlines, and interface.
humanizing
speech AI
Speech foundation models for words, tone, and delivery.
Medium headlines with tight tracking. Regular body copy. Semibold for compact emphasis.
00:04.280 → 00:08.640
speaker_01 / emotion / delivery
Code, timestamps, measurements, and quiet technical labels.
The richness of a voice.
Occasional editorial accents and research notation. Keep the core identity in Geist.
05
Keep it consistent
½ tileLeave at least half a tile on every side.
Use the supplied lockup
Keep the wordmark lowercase, black on light or white on dark. Keep the Signal tile in color, except for single-ink use.
Give the signal space
Minimum tile size: 20 px. Use the tile alone for small icons and profile photos. Preserve its proportions and the open wave cut.
Let the wave move
Large wave artwork can flow slowly and respond to the pointer. The logo and lettering stay still. Honor reduced-motion settings.
Keep meaning in the colors
Brand gradients are decorative. Emotion labels, status indicators, and charts keep the colors that explain their data.
Everything above, ready to use.
Download the brand kit
Made for the feed
Covers composed for each platform, in light and dark.
Keep the lower-left clear for the profile photo. Platform specs
In the feed
Square artwork for announcements and posts.
1,080 × 1,080 pxOne message. Room to breathe.
Use the cover made for your platform. Keep the headline large, let the wave carry the color, and leave the profile photo its own space.
Upload the PNG as supplied. Check the crop on desktop and mobile.