Stories from Japan

Japan is targeting 60 million inbound tourists by 2030 to boost the economy. Tourism consumption is projected to reach 15 trillion yen, approximately 94 billion US dollars. Inbound tourism numbers reached 36.87 million in 2025, exceeding pre-pandemic levels. The Japanese government introduced a basic plan to promote the country as a tourism-oriented nation. The plan spans from April 2026 to March 2030. It aims for sustainable advancement, expansion of consumption, and economic promotion. Efforts are underway to draw more tourists from North America, Europe, and Australia. The country is also focusing on attracting individual travelers, moving away from a sole focus on tourist groups. This initiative comes amid concerns about over-tourism.

TWICE members Sana and Momo have been invited to serve as ambassadors for the film "The Devil Wears Prada 2" in Japan.

Japan has revised its civil code to allow divorced couples to negotiate or seek joint custody of children. The change is described as a milestone for the country. The move is described as a milestone that has been under discussion in the country for a long time.

Evacuation orders are being lifted for most areas in Otsuchi Town, Iwate Prefecture, following a forest fire. The town of Otsuchi has lifted evacuation orders for most districts, stating the risk of further damage expansion has subsided.

The Yokohama Rose Week 2026 is set to take place from May 2 to June 2.

A Chinese Ministry of Foreign Affairs spokesperson warned that Japan is returning to instability in East Asia. The Japanese administration is reportedly increasing activity in developing its defense industries.

Japan Transocean Air (JTA) is updating its in-flight meal service for the Naha to Taipei route. The revamp features collaborations with local Okinawan producers to incorporate regional ingredients.

The Shonan Monorail will provide free fares for elementary school students on May 5, marking the 55th anniversary of the line's opening. The line connects northern Kamakura City to Enoshima. The service celebrates its 55th anniversary of full operation, which occurred in 1971. The monorail originally opened the section between Ofuna and Kamakura West stations in 1970. The Kamakura monorail will offer free fares on Saturdays, Sundays, and public holidays. A discounted fare of 30 yuan is available for card or code payments, down from the regular 55 yuan, reducing travel costs for students.

AI-related stocks were sold off, according to a report from Yomiuri Shimbun.

A Japanese marmalade master won eight medals at a British marmalade competition. Beatrice Hasel-McCosh serves as the director of the event. This year, entries were received from more than 25 countries, including Botswana, Georgia, and Taiwan.