Zalando Shifts Toward Tech Platform Model
Zalando is evolving from a traditional online clothing retailer into a technology-driven platform. The company is expanding its operations across 25 European countries. This shift involves delegating inventory costs to external partners to mitigate sales risks. Zalando is also generating new revenue streams through advertising and marketing services for third-party sellers on its platform.
Topics
Developing
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Sources · 7 independent
BNR Nieuwsradio
“Zalando eigenlijk het risico van de verkoop bij die externe partijen legt, maar ook bijvoorbeeld de voorraadkosten, die liggen ook voor een groot deel bij de partner.”
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