Starbucks Tests AI Drink Recommendation App
Starbucks is testing a new artificial intelligence application designed to assist customers in selecting beverages. The app suggests drinks based on a user's personal vibes, feelings, and uploaded photos of their clothing. The technology aims to match drink choices with a customer's aesthetic or mood. This testing phase is part of the company's broader integration of AI into the consumer experience. The app features a function where users can ask for beverage suggestions that complement their current clothing. Some consumers have expressed a preference for prompts regarding unexpected products or accessories rather than vibe-based suggestions. The app utilizes ChatGPT technology to facilitate these recommendations. The company is evaluating if AI can effectively identify consumer preferences for non-chore-based shopping experiences.
Topics
Developing
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Sources · 7 independent
“Starbucks is testing an AI app that helps users choose drinks based only on a customer's vibes and feelings.”
“and ask the app which drinks would look well with their clothes.”
“Starbucks is testing an AI app that helps users choose drinks based only on a customer's vibes and feelings. Users can even upload photos and ask the app which drinks would look well with their clothes.”
“Now we'll see if artificial intelligence is intelligent enough to figure out those shoppers. I'm Jeff Colvin. An area university is making history on the golf course.”
“They want to be prompted toward interesting or unexpected products or maybe accessories for what they bought.”
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