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News Wire / technology

Uncovers False AI Fitness Ads

RNZ National London 5d Impact 6
A BBC investigation has uncovered a widespread and growing trend of artificially generated characters advertising fitness programs on social media. The investigation found these ads contain false and misleading claims about body transformations, which breach UK advertising rules.

Topics

AI advertising social media

Developing

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Sources · 7 independent

RNZ National

“A BBC investigation has uncovered false and misleading claims about dramatic body transformations that breach UK advertising rules.”

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