SMS Sender ID Registration Required For Brands
Businesses and organizations across the country must register branded sender IDs for use at the top of SMS messages. Starting in July, the word unverified will be displayed on messages if a brand is not registered with their telecommunications provider.
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Sources · 7 independent
2GB Sydney
“Businesses and organisations across the country are being asked to register their branded sender IDs to be used at the top of SMS messages. From July, the word unverified will be displayed if a brand is not registered with their telco and Acme.”
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