Pinterest Data Reveals Global Wedding Trends Shift
Google's 'year in search' analyzes top trends to show how the year has changed. Spikes indicate rapid acceleration in search activity, which can be ephemeral. These trends offer insights into the system, even if they vanish quickly. Pinterest analysts examined 600 million global search queries from future newlyweds, revealing shifts towards informality, escapism, and comfort in wedding trends. Guests are now permitted to wear black, a color historically considered taboo for wedding attire. The number of searches for analog photo booths and video cameras for weddings increased over 100 times year-over-year, indicating a desire for fewer digital phones at ceremonies.
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Sources · 7 independent
KQED FM
“So when we talk about trend, the top trend, it will be things that accelerated the fastest in search.”
Kommersant FM
“На это обращают внимание аналитики Pinterest. Они проанализировали 600 миллионов поисковых запросов будущих молодоженов по всему миру. Число запросов на аналоговые фото-буты и видеокамеры на свадьбе за год выросло более чем в 100 раз.”
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