CCTV Rejects High-Priced World Cup Broadcast Contract
China Central Television (CCTV) has reportedly rejected a bid for World Cup broadcasting rights. Xinhua reports that CCTV has rejected a broadcast rights bid for the World Cup. Discussions are trending regarding whether Chinese streaming platforms iQIYI, Youku, or Tencent could bypass CCTV to negotiate broadcasting rights directly with FIFA. Discussion on Zhihu explores whether platforms like iQIYI, Youku, or Tencent might negotiate directly with FIFA for broadcasting rights following CCTV's rejection. Speculation is rising in China about whether streaming giants iQIYI, Youku, or Tencent will attempt to bypass traditional broadcasters to negotiate directly with FIFA. China's CCTV has refused a broadcasting contract for the 2026 World Cup, which is estimated to be between $250 million and $300 million.
Topics
Developing
- 890d Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.
- 890d Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- 890d Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est.
- 890d Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.
Sources · 7 independent
Zhihu
“新华网 央视拒绝世界杯转播权报价，爱优腾是否有可能直接向 FIFA 谈价格并买下转播权？”
Zhihu
“央视拒绝世界杯转播权报价，爱优腾是否有可能直接向 FIFA 谈价格并买下转播权？”
CRI Huayu Global
“CCTV拒绝了世界杯转播权投标。”
Zhihu Trending
“央视拒绝世界杯转播权报价，爱优腾是否有可能直接向 FIFA 谈价格并买下转播权？”
BNR Nieuwsradio
“CCTV rejects World Cup broadcast bid”
Zhihu
“央视硬刚国际足联拒绝天价世界杯转播合同，中国这次到底在争什么？... 国际足联开出了 2.5 亿到 3 亿美元的天价合同”
Unlock the full story
Get a Pro subscription or above to see the live story progression and the full list of independent sources confirming each event as they happen.
Log in to upgrade