France Considers Neutral Packaging For E-Liquid
A legislative proposal was submitted to the French National Assembly in mid-April to mandate neutral packaging for e-liquids. Current e-liquid packaging reportedly targets youth using colorful bottles and flavors such as marshmallow, cookie, and candy.
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Sources · 7 independent
RTL France
“Les packaging des illiquides ciblent fortement les jeunes, avec des arômes infantins comme Barbapapa, Marshmallow, Cookie, Bonbon, le tout présenté dans des flacons super colorés.”
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