US Army Units Use Social Analytics For Recruitment
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Sources · 7 independent
“back and join some of the more prestigious units like Third Armies, core or the car to your core. These are units which have reputed for great professionalism and a more evolved style of command. Yeah, is the campaign working? It depends. It's sophisticated enough that each campaign by each unit they follow on with kind of social analytics campaigns.”
“by each unit they follow on with kind of social analytics campaigns. to work out what public perception is about the unit and see how people respond to the campaign.”
“So it depends from campaign to campaign. Some are hugely popular. and well received and others it's difficult to see whether the campaigns work or whether recruitment flow is affected by other things such as the the ed and flow of fortunes on the battlefield.”
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