LL Cool J's Lip Balm Becomes Billion-Dollar Business
The product was inspired by the artist's habit of licking his lips. His wife, a nurse, rushed him to the ER, but the situation was framed as intentional rather than a problem leading up to a product meeting.
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Sources · 7 independent
WAMU 88.5 DC
“And the next week, he has a product meeting. They ask him, you know what people associate you with, right? He pauses, licks his lips, and says, yes.”
WNYC 93.9 FM
“feat every comedian dreams of. Luckily, Mr. Toothacker's wife is a nurse.”
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