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Austrian Winery Focuses On Tourism

Ö1 Thallern 10d Impact 3
A winery in Thallern is attempting to offset revenue losses through wine tourism, offering tastings, wine hikes, and accommodation in wine barrels. The goal is not necessarily for customers to buy wine directly, but to encourage overnight stays and visits with friends.

Topics

wine tourism business strategy winery

Developing

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Sources · 7 independent

Ö1

“Deshalb versucht man hier in Thallern Umsatzeinbußen mit Weintourismus abzufedern, von Verkostungen über Weinwanderungen bis hin zum Schlafen im Weinfass.”

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