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Swiss Competition Commission Investigates Search Engine Advertising

RTS La 1ere Bern 12d12d Impact 5
The Swiss Competition Commission (Comco) has opened two investigations regarding advertising practices via search engines. One inquiry targets three companies active in the package travel sector. The second investigation examines whether online casinos and related companies conspired to avoid competition by forgoing bids on specific competitor-related keywords. According to the WCO, several companies self-reported, alleging they had coordinated their activities. The investigation examines how companies pay search engines to appear more prominently in query results. Comco alleges these companies are accused of avoiding competition by refusing to bid on certain keywords related to competing brands to limit visibility. Several companies reportedly self-reported potential collusion regarding paying search engines to appear prominently for specific queries.

Topics

antitrust search engines online casinos

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Sources · 7 independent

RTS La 1ere

“La Commission de la concurrence la Comco ouvre deux enquêtes sur la publicité faite via les moteurs de recherche. La première concerne trois entreprises actives dans les voyages à forfait.”

SRF 1 Switzerland

“Die Wettbewerbskommission hat zwei Untersuchungen im Zusammenhang mit Suchmaschinenwerbung im Internet eröffnet. Laut der WCO geht es um Werbung in der Reisebranche und für Online-Casinos.”

RTS La 1ere

“La Commission de la concurrence ouvre deux enquêtes sur la publicité faite via les moteurs de recherche. La première concerne trois entreprises actives dans les voyages à forfait, la seconde la quasi totalité des casinos en ligne.”

SRF 1 Switzerland

“Die Wettbewerbskommission hat zwei Untersuchungen im im Zusammenhang mit Suchmaschinen. Laut der WECO geht es um Werbung in der Reisebranche und für Online-Casinos.”

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