WPP Group Accused Of Lacking Substantive Climate Solutions
WPP Group has ceased accepting advertising business that could obstruct Paris Agreement goals. The decision follows reports that the group provided services to maintain the public image of the oil industry through deceptive advertising strategies. This move complies with an internal policy established by the group in 2022. The shift comes as oil giants continue to expand production while promoting climate solutions that lack substantive implementation. The London-based WPP Group has been the leading advertising agency for the US oil industry over the last decade. Since the Paris Agreement took effect, four companies—ExxonMobil, Chevron, Saudi Aramco, and BP—have spent approximately $1.5 billion on advertising across US television and social media channels. The report notes this spending occurs alongside shifts in global energy strategies.
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Sources · 7 independent
“採用具有欺騙性和誤導性的廣告傳播策略 蓄意阻撓巴黎協定通過限制使用化石燃料來應對氣候危機... 微普集團提供的全套服務 都在維護石油行業的公眾形象 而這類業務明顯違反微普集團在2022年出臺的一項內部政策”
“WPP Group will no longer undertake advertising business that may hinder the achievement of the Paris Agreement goals. This is due to the fact that oil giants insist on expanding oil and gas production and extensively hype climate solutions that lack substantive implementation.”
“據悉 總部位於 英國倫don的微普集團WPP 是過去十年服務 與美國石油行業的 頭號廣告集團 Since the Paris Agreement took effect, ExxonMobil, Chevron, Saudi Aramco, and BP have spent approximately $1.5 billion on advertising.”
“Since the Paris Agreement took effect, the total advertising expenditure of four companies—ExxonMobil, Chevron, BP, and Shell—on US television and social media channels has been approximately $1.5 billion.”
“Since the Paris Agreement took effect, the top advertising agency serving the US oil industry has spent approximately $1.5 billion on advertising for four companies: ExxonMobil, Chevron, BP, and Shell.”
“是過去十年服務與美國石油行業的頭號廣告集團 自巴黎協定生效以來 埃克森美孚 雪佛龍 翹牌 和英國石油四家企業 在美國電視 社交媒體等 渠道的廣告投放總開銷 約15億美元”
“Former employees revealed that from advertising creative planning and brand logo design to advertising placement and target audience analysis, the full suite of services provided by WPP Group was used to maintain the public image of the petroleum industry.”
“從廣告創意策劃 品牌Logo設計 到廣告位 投放目標受眾分析 微普集團提供的全套服務 都在維護石油行業的公眾形象”
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