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News Wire / economy

Live Shopping Popularity Grows In France

France Info Paris 14d Impact 3
The live shopping platform Whatnot experienced 127% growth in France last year. Director Pierre Tétard stated that optional safeguards exist to prevent overconsumption, such as allowing clients to set monthly budgets or product limits.

Topics

e-commerce live shopping consumer behavior

Developing

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Sources · 7 independent

France Info

“David utilise Whatnot, une... 127% de croissance l'an dernier en France. Son directeur Pierre Tétard assure que des garde-fous y existent contre la surconsommation.”

France Info

“30% des Français connaissent le live shopping selon un sondage ifo. Un appli américain qui revendique 4 PSAPAS à 56% pour les 15-30 ans.”

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