Concert Ticket Sales Driven by Perceived Scarcity
Zach Seppin, a booking agent at High Road Touring, stated that the perception of sold-out or packed venues significantly boosts ticket sales, regardless of the actual capacity. This strategy can lead to future opportunities like festival appearances or television spots, potentially resulting in platinum records or stadium tours. Some speculate indie bands deliberately book smaller venues for this effect, though Seppin suggests this is not the case.
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Sources · 7 independent
WBBM Newsradio 780
“Zach Seppin, a California booking agent at High Road Touring says no matter what the size, the perception seats are going fast helps ticket sales.”
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