Pernod Ricard Fails To Acquire Brum Forman
Negotiations between French spirits group Pernod Ricard and American giant Bronformann have concluded without a merger or rapprochement. The potential deal between the two giants was previously under discussion. The source did not specify the reason for the termination of talks. The talks occurred against a backdrop of declining alcohol consumption.
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Sources · 7 independent
France Info
“Fin des discussions entre les groupes de spiritueux Pernod Ricard et Bronformann, un potentiel rapprochement était sur la table entre les géants français et américains”
France Info
“les négociations dans un... contexte de baisse de la consommation de boissons alcoolisés, les échanges entre les deux entreprises ont pris fin et n'ont pas abouti à un accord.”
France Inter
“Le groupe de 20 espiritueux, Pernod Ricard a annoncé ce mardi l'échec des discussions pour racheter son concurrent américain, Brum Forman, ce dernier propriétaire notamment de la marque de Whiskey, Jack Daniels.”
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