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News Wire / economy

American Express Spending Boosted By Premium Strategy

EBS FM Korea New York 14d14d Impact 5
American Express is sharpening its focus on affluent customers to drive growth. Wealthy card members continue to spend freely nationwide. The company is reportedly intensifying its efforts to capture this specific market segment.

Topics

American Express affluent customers premium products

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Sources · 7 independent

EBS FM Korea

“AmX's strategy has boosted spending, fee income, and credit quality. American Express's sharpening its focus on affluent customers.”

EBS FM Korea

“American Express's sharpening its focus on affluent customers. That includes transferred from not feed cards toward premium products recently in a company-wide growth push.”

EBS FM Korea

“American Express's sharpening its focus on affluent customers.”

EBS FM Korea

“American Express's sharpening its focus on affluent customers. 이 년에 제작된 레이저 플랫넴 카드 아플루언트라는 단어가 상당히 중요한 단어겠네요”

EBS FM Korea

“If there is a more subtle way, a way to say it, we can say wealthy customers or high-income customers. The nuance of 'affluent' is that it implies they are better, more special, and upgraded.”

EBS FM Korea

“American Express is sharpening its focus on affluent customers by promoting its revamped platinum card this year. Their chief executive said marketing shifted from no-fee cards toward premium products recently”

EBS FM Korea

“American Express is sharpening its focus on affluent customers by promoting its revamped platinum card this year. Their chief executive said marketing shifted from no-fee cards toward premium products recently in a company-wide growth push.”

EBS FM Korea

“The chief executive said marketing shifted from no fee cards toward premium products recently in a company-wide growth push.”

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