Thailand Reforms Wellness Tourism Sector
The Thai government has introduced sweeping reforms to improve training standards and reshape the global image of its massage therapy sector. These changes aim to professionalize the industry following significant labor losses during the COVID-19 pandemic. In 2024, wellness tourism spending in Thailand reached $14 billion.
Topics
Developing
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Sources · 7 independent
CNA938 Singapore
“The government has rolled out sweeping reforms to raise standards, improve training and reshape its global image. In 2024, Thailand's wellness tourism spending hit $14 billion.”
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