Supermarket Own-Brand Products Overtake Household Names
Supermarket-owned brand products now account for more than half of all grocery sales in the United Kingdom. This shift marks the point where they have overtaken traditional branded goods, according to analysis by market research company Secana. The report follows a discussion regarding security concerns involving a 2024 Taylor Swift concert plot in Vienna. The shift represents a change in the UK grocery market landscape. This change reflects a trend in consumer purchasing behavior.
Topics
Developing
- 863d Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.
- 863d Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
- 863d Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est.
- 863d Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.
Sources · 7 independent
BBC Radio 4
“Analysis by the market research company Secana shows that supermarket-owned brand products now make up more than half of UK grocery sales, overtaking branded goods”
BBC Radio 4
“than half of UK grocery sales, overtaking branded goods”
BBC Radio 4
“Supermarket owned-brand products have overtaken household names in popularity for the first time analysis by the market research”
Unlock the full story
Get a Pro subscription or above to see the live story progression and the full list of independent sources confirming each event as they happen.
Log in to upgrade