Rising Costs Reduce American Dating Frequency

A BMO Financial Group survey indicates that rising costs are impacting social habits among Americans. Half of the surveyed adults report going on fewer dates or opting for less expensive activities. The study, which polled over 2,500 adults between late December and January, found that nearly 50% of Gen Z adults and 40% of Millennials are affected. The findings are part of the BMO Real Financial Progress Index for 2026. Nearly 50% of Gen Z adults and 40% of millennials stated that dating prices impact their financial goals. The report identifies a trend termed 'dateflation' driven by inflationary pressures. The report identifies 'dateflation' as a result of inflation and stagflation. The survey findings were discussed by Rob Martier.