China's Small Town Development Focuses on Youth Consumption
A business strategy is being implemented in a small Chinese town, Xiaoxiancheng, to attract young people by creating appealing consumption areas. Despite potentially lower incomes compared to Shanghai, the town aims to capture spending from its younger demographic by offering desirable amenities.
Topics
Developing
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Sources · 7 independent
CNA938 Singapore
“So we think it is a small town that wants to take a small town for young people. Of course, we also provide it with such a good consumption area. Less income, but still spending. And when they do, they spend it here.”
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