Influencers Drive 87% Of Purchases In Indonesia
A study found that 87% of respondents made purchases based on recommendations from influencers and celebrities. This data is frequently used by influencers to increase their value when promoting specific products.
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Sources · 7 independent
RRI Pro 1 Jakarta
“sebanyak 87 respondent memutuskan melakukan pembelian berdasarkan rekomendasi yang datang dari influencer dan celebrity terkemuka. Di satu sisi, data inilah yang belakangan banyak dipakai oleh para influencer dan celebrity buat menaikkan nilai tawar mereka untuk menjajakan produk tertentu.”
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