Russian Marketing Platforms Lack Advertiser Interest
Despite a 60 percent increase in budget over the last month, commercial platforms in Russia are not finding advertisers. Market participants noted that advertising on these platforms is inconvenient and unprofitable.
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Sources · 7 independent
Kommersant FM
“бюджет за последний месяц она увеличилась примерно на 60 процентов однако коммерческого Менения таким платформам маркетологи пока не находят, отмечают о прошлом коммерсант ФМ, участнике рынка. По их словам, размещать рекламу там неудобно и попросту не выгодно.”
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