Scotch Producer Absorbs 5% Revenue Hit To Maintain US Prices
A Scotch producer decided to share import tariffs with US importers to keep shelf prices stable. The company took a direct 5% hit on its revenue to manage the three-tier distribution margin system in the United States.
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Sources · 7 independent
BBC World Service
“So we made the decision to share those import tariffs with our importers. So we took a direct 5% hit on our revenue.”
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