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News Wire / economy

Rolls-Royce Offers Ultra-Custom Luxury Cars

WBBM Newsradio 780 Chicago 17d Impact 4
Rolls-Royce is catering to ultra-rich clients by allowing them to customize every aspect of their vehicles, from colors and trims to sound systems. Clients can visit the factory to design their bespoke cars. This trend of extreme personalization is also being adopted by other luxury car manufacturers.

Topics

luxury goods automotive industry customization

Developing

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Sources · 7 independent

WBBM Newsradio 780

“Rolls-Royce is producing custom-made hand-built cars for high-end clients who come to the factory to choose their own colors, trims, sound systems, and other features.”

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