Adidas Ad Copy Sparks Online Playfulness
An Adidas product description stating 'run errands in town' for a jacket has become a viral meme, with users joking about purchasing the item for such activities. Adidas responded on social media. Adidas's ad copy has sparked playful online reactions.
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Sources · 7 independent
Zhihu Trending
“阿迪文案「在城里办事」被玩梗，品牌回应 adi 办的都是 das，该文案对品牌有何影响？如何评价其公关操作？”
Zhihu Trending
“6 月 2 日，界面新闻查询阿迪达斯官方社交平台账号发现，针对「去城里办事」，该品牌在官方社交...”
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