Bond Franchise Value Discussed
The James Bond franchise, built over nearly 70 years, is considered an unqualified success. Discussions are ongoing about how to portray a potentially British hero.
Topics
Developing
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Sources · 7 independent
BBC World Service
“expect from British heroes. So I think they have to portray it as someone who could be conceiv ably British. Bond is a brand that's been built nearly 70 years. It's an un qualified success.”
WNYC 93.9 FM
“part? My we asked AJ Childry from the James Bond International Family.”
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