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News Wire / culture

New York Times Bestseller Strategy Discussed

NPR New York 1h1h Impact 4
A strategy for achieving a spot on the New York Times bestseller list was discussed, with novelist Jacqueline Suzanne cited as a pioneering tactician. Her debut novel, 'Valley of the Dolls,' is mentioned as an example.

Topics

publishing bestsellers literary strategy

Developing

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Sources · 7 independent

NPR

“enough quantities of this book that you are almost guaranteed a spot on the New York Times bestseller list. McGrath says the blueprint for this strategy was”

KQED FM

“New York Times bestseller list One of the pioneering tacticians of the bestseller system was the novelist Jacqueline Suzanne, who published her debut novel, Valley of the Dolls,”

KQED FM

“but visiting key bookstores across the nation to generate sales. And sure enough, Valley of the Dolls quickly became a number one New York Times bestseller . But McGrath says that strategy was”

NPR

“dagger to the side of books that have been purchased using bulk sales. It's like a little buyer beware symbol. Still, the economic benefit of being able to call yourself a New York Times”

KQED FM

“one New York Times bestseller . But McGrath says that strategy was just a warm -up compared to the gamesmanship of recent decades”

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