Hasbro CEO Notes Two-Tiered Toy Market
Hasbro CEO Chris Cox described the toy market as having two distinct segments: a hit-driven children's business and a multi-generational, gamified entertainment sector. He referred to the latter as 'gem square'.
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Sources · 7 independent
Bloomberg Radio
“There's the hit driven kid business, but also. I think the companies that are focused on gamified entertainment driven, multi-purchase, multi-generational play, something we call gem square.”
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