Coffee Market Expands Rapidly In China

Coffee consumption in China is increasing rapidly as new cafes and domestic chains like Luckin, Cotti, and Manner open thousands of new branches. An estimated 40% of the Chinese coffee market is currently produced in Yunnan province. While much of this is processed into instant coffee, consumption patterns are shifting across the country. The growth is noted despite Chinese consumers traditionally drinking less coffee on average than Europeans or Americans. The US corporation Starbucks also maintains a large presence in the country. Many consumers are increasingly opting for coffee sourced from Yunnan province. The report noted that US-based Starbucks maintains a presence in the Chinese market. A report by Benjamin Eisel notes the growing popularity of the beverage within the country. The coffee market in China is experiencing rapid growth, shifting away from traditional tea culture. International corporations such as Starbucks are facing increased competition from domestic Chinese startups including Luckin, Cotti, and Manner. The expansion is driven by changing consumption habits across the country. Producers in Yunnan province are increasing coffee cultivation to meet rising demand.