New Children's Channels to Replace Panda Biggs in Portugal
Two new children's channels, 'Canal Hollywood' and 'Canal Panda', are set to launch and replace 'Panda Biggs' on Portuguese operator grids. The strategy aims to leverage nostalgia and adapt classic series for modern viewing habits.
Topics
Developing
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Sources · 7 independent
Radio Observador
“A posta da detentora de marcas como o canal Hollywood ou o canal Panda é mesmo capitalizar a nostalgia e adaptá-la aos novos hábitos de consumo.”
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