ORUK / BRAND KIT / SEPTEMBER 2026

PRIMARY IDENTITY
Color Signal tile + black lowercase oruk, on #F7F7ED ivory.
The Signal tile uses the approved 10% lighter spectrum (brandmark tokens).
Wave artwork and interface accents use the original brand spectrum.
Geist Medium (500), tracking -0.06em. The logo is static.
Lockup spacing: 5px between the 28px symbol frame and the wordmark.
Scale this gap proportionally when resizing the supplied artwork.
Use the supplied vector lockups; their lettering is outlined.
Use the white-wordmark version on dark backgrounds. Use solid black or
white only when a single-color mark is needed. Do not recolor the wordmark.
Keep at least half a tile of clear space. Minimum symbol size: 20px.
Use the symbol alone in tight layouts and the avatar exports for profiles.

SOCIAL
X: 1500 x 500. LinkedIn company: 1512 x 256. LinkedIn profile: 1584 x 396.
Each has its own composition, in light and dark. Avatars: 800 x 800.
Square post artwork: 1080 x 1080. PNG exports are ready to upload.
SVG sources are editable vectors, with outlined lettering.
Platform crops vary; preview after upload. Keep text away from avatars
and edges. Guide overlays on the branding page are not part of exports.

TYPE
Geist 400: body. Geist 500: headlines and logo. Geist 600: compact emphasis.
Geist Mono 400/500: code, timestamps, data. Instrument Serif 400: occasional
editorial accents and research notation. Do not use serif in the logo.
Font downloads: https://vercel.com/font
https://fonts.google.com/specimen/Instrument+Serif
Font binaries are not included. Logo / banner lettering uses Geist 1.800.

COLOR AND MOTION
Ivory is the main canvas. The six-color spectrum belongs to the Signal
tile and wave artwork. The website's buttons and highlights reveal slices
of one stationary, viewport-wide gradient. Do not restart it per element.
Use the darker ink/control gradient for legibility; the bright artwork
colors are not all suitable for small text. Keep model-label colors semantic.
Large wave artwork may move slowly; keep the logo and text still. Respect
reduced motion and pause animation when it is off screen.

SOURCES / CHECKED 2026-09-08
https://help.x.com/en/managing-your-account/how-to-customize-your-profile
https://www.linkedin.com/help/linkedin/answer/a563309
https://www.linkedin.com/help/linkedin/answer/a568217
https://vercel.com/geist/brands
https://linear.app/brand

For current assets and guidance: https://oruk.ai/branding
